LEGO HOME ALONE

For this project, I created the key visual for LEGO’s Home Alone collaboration, which launched in stores in November 2021. Shoppers could search the store for a Kevin McCallister minifigure for a chance to enter a sweepstakes.

I wanted the visual to stay true to the playful spirit of both LEGO and Home Alone. I layered typography and imagery with a bright, vibrant color palette, while the background referenced the original Home Alone movie poster to bring in a sense of nostalgia. From there, the LEGO team at TracyLocke expanded the concept into several deliverables displayed throughout the store.