BRO STYLE REBRAND

Bro Style was founded in 2012, by Leo Romero and Gri­n Collins. The brand started very fairly small and was just a joke that slowly took off. Their primary goal when creating the brand was to never takes itself seriously, but instead to celebrate the time spent and positive vibes of skating with your bros. Bro style reaches out to skaters of all ages to provide them with high-performance gear and apparel. As the Bro Style continues to grow it promises to never leave the bros. So far, the brand has collaborated with many big named skate brands like Mob Grip and Toy Machine.

For the rebrand, I wanted to stay true to their origin and not stray too far away from what the brand believed to be their aesthetic. Elevating their brand positioning was the primary goal when rebranding Bro Style because I wanted people in the skate industry to think of the company before thinking of their competitors. The new typographic logo was brought in for more flexibility while also feeling like it’s a part of skate culture.