BEGA CHEESE REBRAND

Bega is an Australian based cheese company. This company started off small with just a couple of farmers and has now grown into a multi-billion dollar company. With this rebrand, I wanted to highlight their farmer roots and make sure that their brand loyalists knew that their support didn’t go unnoticed. While staying true to their loyalists I decided that the brand needed a “vintage modern” refresher to bring in new consumers.

This feat was achieved through vintage style illustration and a modern approach to color and typography. The annual report created for this rebrand has gone on to win multiple awards including: Best of Show 2020 at the Addy’s, Gold 2020 Addy’s, Bronze at the International Design Awards.