Our team was tasked with refreshing la Madeline’s promotional materials for their springtime treats and crêpes across both print and digital platforms. This involved incorporating vibrant brand colors, patterns, and flat-style illustrations. Utilizing consistent elements such as flowers and leaves, we effectively conveyed the essence of spring while adding visual appeal to the overall design. The campaign is brought to life through multiple channels including social, drive-thru boards, menus, and email.
Credits: Kevin Forister – GCD Rachel Johnson – Senior CW / Brynner Aldrich – Sr AD / Neiman Ward – AD