LEGO HOME ALONE

For this project, I created the key visual for the LEGO Home Alone collaboration that went into the market in November of 2021. Shoppers around the store could search for the Kevin McCallister mini figure for a chance to be entered into a sweepstake. When approaching this key visual, I knew I wanted to stay true to the playful nature of LEGO and Home Alone. I utilized the layering of typography and imagery, and a bright and vibrant color palette brought in a nostalgia factor due to the background calling back to Home Alone’s movie poster. Afterward, the LEGO team (TracyLocke) created several deliverables that were showcased throughout the store.